Fresh Prep vs. WeCook: Which Canadian Meal Kit Is Right for You?
Key takeaways;
- Fresh Prep uses a patented, reusable Zero Waste Kit that diverted 22,851 kilograms of single-use plastic from Canadian landfills in 2025, while WeCook relies on recyclable single-use plastic trays.
- Fresh Prep’s family plan starts at $10.99 per serving, while WeCook’s smallest plan starts at $14.49 per meal, making Fresh Prep the more affordable option.
- Fresh Prep offers a hybrid model of ready-to-cook meal kits, ready-to-eat meals, salads and a marketplace. WeCook operates exclusively as a ready-to-eat service, with meals ready in two minutes.
- Fresh Prep holds B-Corp certification and runs a carbon-neutral delivery fleet, making it one of Canada’s most sustainable zero-waste delivery services.
Most people don’t go looking for a meal kit because they love subscriptions. They do it because the nightly “what’s for dinner?” scramble finally gets old. Not to mention the grocery runs that still end in takeout or the produce that goes bad before anyone cooks it.
If you’re researching which Canadian meal kit is right for you, we can help. In this guide, we’ll compare Fresh Prep and WeCook to learn what separates them on price, packaging, menu variety, convenience, and more.
Fresh Prep vs. WeCook at a glance
Fresh Prep is a Canadian, sustainable meal kit. They deliver ready-to-cook recipe kits, ready-to-eat meals, salads, and an online grocery market across British Columbia, Alberta, Ontario, and Quebec via its own carbon-neutral fleet. They have a special focus on zero-waste packaging and local sourcing.
WeCook is a ready-to-eat meal delivery service built for people who want cooking completely off their plate. Every meal arrives fully cooked and portioned, ready to serve in two minutes. After a national expansion in June 2026, it now covers Quebec, Ontario, the Maritimes, and six Western Canadian metro areas.
Quick comparison table
| Feature | Fresh Prep | WeCook |
|---|---|---|
| Service model | Hybrid: ready-to-cook kits, ready-to-eat meals, salads, and marketplace all from one subscription | Fully prepared, ready-to-eat meals |
| Founded | Vancouver, BC (2015) | Dorval, QC (2013) |
| Delivery regions | BC, AB, ON, QC | QC, ON, Maritimes, and 6 Western Canadian cities |
| Starting price | $10.99/serving (4-person, 4-recipe plan) | $14.49/meal (6-8 meal plan) |
| Packaging | Reusable cooler bags and patented Zero Waste Kits | Recyclable single-use plastic trays |
| Local sourcing | 75%+ of ingredients sourced locally | Fresh regional ingredients, prepared in Montreal |
| Menu & Selection | 35+ chef-created recipes weekly, plus salads and 150+ marketplace items | A curated weekly rotation of prepared meals, with small, regular, and family portion sizes |
| Trustpilot rating | 4.8/5 (~1,850 reviews) | 4.8/5 (6,300+ reviews) |
| B-Corp certified | Yes | No |
Price and plans
The average Canadian family of four will spend $17,571.79 on food in 2026. Both Fresh Prep and WeCook offer fixed per-meal pricing, but how they arrive at their prices is quite different.
Cost comparison
Fresh Prep: Becky Brauer, Co-Founder and Co-CEO at Fresh Prep, explains that “fixed per-meal pricing helps households plan spending more confidently. Pre-portioned ingredients reduce food waste, which improves overall value compared to traditional grocery shopping.”
Fresh Prep scales with household size and weekly recipe volume, from $15.00 per serving for a two-person, two-recipe plan to $10.99 per serving for a four-person family plan. Your $6.99 shipping fee is waived on your first order.
WeCook prices by weekly volume, starting at $15.49 per meal on the smallest plan (six to eight meals) to $12.99 per meal when you order 22 to 30 meals in a week. Their shipping rate of $7.99 applies to each order, regardless of size.
WeCook’s production facility handles all cooking, portioning, and sealing, and these labour costs are included in your per-meal price (hence the higher price point). Fresh Prep delivers raw, pre-portioned ingredients and recipes for you to prepare at home, saving you from these extra labour costs on your weekly bill. If you need dinner on the table faster, you can order ready-to-eat meal kits that you reheat and eat.
Subscription flexibility
Both services let you skip, pause, or cancel your subscription without a long-term commitment. Fresh Prep changes are due by Wednesday at 11:59 PM local time, though its Order Top-Up feature lets you add extra meals, Market items, or recipe servings even after that cutoff, right up until your region’s personal deadline. Cancellations go through the desktop portal or customer support.
WeCook lets you customize menus or pause up to five weeks in advance via your online account calendar, and you can cancel your subscription in your account settings.
Ingredients, taste, and menu variety
Both companies use quality ingredients. The difference is in how they reach your table. Browse Fresh Prep’s current menu to see this week’s options.
Ingredient quality and freshness
Fresh Prep sources more than 75% of its ingredients from regional Canadian producers, and prepares food in regional facilities across BC, AB, and ON. All poultry and meat are antibiotic-free, and seafood is sourced to meet ethical and sustainable-harvest standards. Ingredients arrive pre-portioned and pre-measured for each recipe.
Becky Brauer, Co-Founder and Co-CEO, says that the Fresh Prep team “strives to exceed [their] customers’ high expectations for ethical and local sourcing, including transparency throughout our supply chain.”
WeCook prepares all meals in a federally licensed production facility in Montreal using fresh, regional ingredients. Meals arrive fully cooked and never frozen, with a focus on high-protein, low-refined-sugar options.
Menu variety and dietary options
Fresh Prep offers more than 35 chef-created meals each week, with options marked for vegetarian, vegan, gluten-aware, and dairy-aware preferences. The Fresh Prep Market adds over 150 supplemental items that you can add to your weekly delivery, including local grocery staples, breakfasts, salads, and snack kits.
For nights that you’d like to cook from scratch, Fresh Prep also regularly shares new and delicious recipes on their website, like their Caramelized Onions and Feta Pizza and the family favourite Sugar Shack Style Brunch. For those with specific dietary requirements, you can get recipes for low-gluten (Citrus and Scallop Salad) and vegetarian options (Roasted Cauliflower Vegetarian Gyros)
WeCook rotates 15 prepared dishes weekly under Executive Chef Gabriel Drapeau. The selection is smaller, but portion flexibility is a genuine strength. Subscribers can choose between three sizes for each meal: small, regular, or family sizes (serving four to five).
Sustainability and packaging
The sharpest difference between the two services comes down to their sustainability mandates and packaging.
Packaging
Fresh Prep runs a closed-loop system: deliveries arrive in insulated, sanitized cooler bags with reusable ice packs. The patented Zero Waste Kit is a BPA-free reusable container; subscribers rinse it after cooking and leave it in the bag for collection at the next delivery. Each portion ordered saves approximately 19 grams of single-use plastic. In 2025, the program kept 22,851 kilograms of plastic out of Canadian landfills.
WeCook delivers in single-use recyclable plastic trays with cardboard sleeves. Your municipal recycling programs will likely accept these in your residential recycling bins.
Sourcing and carbon footprint
Fresh Prep’s 2024 acquisition of Montreal-based Cook it extended its local-sourcing model into Quebec and Ontario, partnering with Eastern Canadian producers to reduce food miles. Its own fleet runs at 100% net-zero emissions. Fresh Prep reported a carbon offset of 352 metric tonnes through its emissions reduction programs in 2025.
WeCook ships nationally via third-party couriers from its centralized Dorval facility, a model that carries a higher carbon footprint than a private, carbon-neutral fleet.
Explore Fresh Prep’s Zero Waste Kit.
Convenience and prep experience
Delivery areas
Fresh Prep covers BC, AB, ON, and QC. WeCook covers QC, ON, and the Maritimes. WeCook recently expanded into the following cities: Winnipeg, Saskatoon, Regina, Edmonton, Calgary, and Vancouver.
Prep time and format
Fresh Prep’s ready-to-cook recipes are ready to eat in under 30 minutes, with ingredients arriving pre-portioned and pre-washed. Ready-to-eat options heat in about two minutes, delivering the same fresh, chef-created quality for lunch or dinner.
WeCook requires zero preparation. Meals arrive fully cooked. Two minutes in the microwave and dinner is done. No chopping and no cleanup beyond washing and recycling the tray.
Customer experience
Both Companies currently have strong 4.8/5 ratings on Trustpilot.
Fresh Prep has over 1,850 reviews. The most common Fresh Prep reviews mention ingredient freshness and the separate sauce packaging that keeps everything crisp. Fresh Prep responds to 100% of negative reviews within one week.
WeCook has over 6,300 reviews, many of which highlight its generous portions and the homemade taste. WeCook responds to roughly 39% of negative reviews.
Which service is best for you
Your choice of meal kit services depends on several factors.
Fresh Prep is ideal for people who:
- Want chef-created recipes and fresh flavours that make eating well something to look forward to
- Enjoy home cooking but want to skip grocery shopping and meal planning
- Need flexibility to mix ready-to-cook and ready-to-eat options day to day
- Want to reduce household plastic waste with a closed-loop packaging system
WeCook suits people who:
- Want to eliminate cooking and cleanup entirely
- Prioritize portion control and high-protein prepared meals
- Need dinner on the table in two minutes, regularly
For a closer look at what makes a meal kit subscription worthwhile, see our article: Are Meal Kits Worth It?
The final verdict
Both Fresh Prep and WeCook are strong Canadian meal delivery services for busy households. For eco-conscious families who care about local sourcing and packaging, Fresh Prep is the stronger pick. Its lower pricing, B-Corp certification, carbon-neutral fleet, and patented Zero Waste Kit put it in a category of its own among Canadian meal kit services.
Sign up for Fresh Prep and try your first order.
Frequently asked questions
Is Fresh Prep or WeCook cheaper per serving?
Fresh Prep is more affordable at higher volumes, with family plans starting at $10.99 per serving. WeCook starts at $14.49 per meal on its smallest plan and drops to $11.99 on its largest.
Does WeCook deliver to Western Canada?
Yes. WeCook recently launched Western Canadian delivery in June 2026, covering Vancouver, Calgary, Edmonton, Regina, Saskatoon, and Winnipeg.
Which Canadian meal kit is most eco-friendly?
Fresh Prep is the most eco-friendly, as evidenced by its B-Corp certification, carbon-neutral delivery fleet, and patented reusable Zero Waste Kit, which eliminates single-use plastic through a closed-loop return system.
What is the difference between ready-to-cook and ready-to-eat meal kits?
Ready-to-cook kits deliver raw, pre-portioned ingredients you prepare at home in 15 to 30 minutes. Ready-to-eat kits supply fully prepared meals you heat in about two minutes. Fresh Prep offers both in the same weekly delivery, so you have the ultimate choice, based on your cravings and schedule.
Is Fresh Prep available in Quebec and Ontario?
Yes. Fresh Prep expanded into both provinces after acquiring Montreal-based Cook it in February 2024.