Fresh Prep vs Goodfood: Comparing Canada’s Top Meal Kits
Key takeaways:
- Fresh Prep’s reusable Zero Waste Kit diverted over 22,851 kg of single-use plastic waste from landfills in 2025, a packaging differentiator Goodfood’s recyclable-but-single-use boxes can’t match.
- Both services are Canadian-owned, but Fresh Prep’s ingredients are locally sourced and distributed in BC, AB, ON, and QC, while Goodfood relies on a broader national supply chain with longer transportation distances.
- Fresh Prep’s hybrid subscription model, combining ready-to-cook and ready-to-eat meals in a single weekly plan, offers flexibility that Goodfood’s plan structure doesn’t currently replicate.
You’ve got groceries to buy, a fridge full of half-used ingredients, and exactly 30 minutes until everyone’s hungry. Meal kit delivery services help solve this problem, but not all of them do so in the same way.
Fresh Prep and Goodfood are two of the most recognized meal kit brands in Canada. Both deliver pre-portioned, chef-created meals with step-by-step recipes. But their approaches to local sourcing, packaging, pricing, and subscription flexibility differ.
By the end of this article, you’ll know exactly how Fresh Prep and Goodfood compare on cost, ingredient quality, zero-waste packaging, and convenience, so you can choose the one that fits your life.
Fresh Prep vs. Goodfood at a glance
Here’s a quick comparison of the key differences between the two services before we get into the details.
| Fresh Prep | Goodfood | |
|---|---|---|
| Delivery areas | British Columbia, Alberta, Ontario, and Quebec | British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, and the Maritimes |
| Price per serving | $10.50 – $15.00 | $9.24 – $15.74 |
| Packaging | Reusable, Zero Waste Kit | Recyclable, single-use |
| Prep time | Under 30 minutes | 15 – 60 minutes |
| Trustpilot score | 4.4 Stars | 4.0 Stars |
| B-Corp certified | Yes | No |
Price and plans
Understanding the true cost of each meal service means looking beyond the per-serving price to what you actually pay each week.
Cost comparison
Fresh Prep’s per-serving price ranges from $10.50 to $15.00, depending on plan size and the number of servings per week. Goodfood costs $9.24 to $15.74, with discounts for larger orders, and the highest prices on specialty options like “Easy Prep” or their low-carb “Clean15” plans.
Goodfood may look slightly cheaper at first glance, but the sticker price isn’t your final cost. Goodfood charges a $10.99 standard delivery fee (waived for orders over $99), a $3.99 rural surcharge, and a $10.99 frozen box fee. Fresh Prep’s pricing is more straightforward, with a single $6.99 delivery fee.
Subscription flexibility
Both services let you skip, pause, or cancel, but the experience differs from there:
- Fresh Prep users can manage their subscription through the website to adjust meal quantities, swap recipes, or pause their plan. The process is quick, with no hidden deadlines and no app required.
- Goodfood offers both a website and a mobile app, which is convenient for managing your plan on the go, but customer reviews flag cancellation friction and unexpected fee changes as recurring complaints.
Browse Fresh Prep’s menu now to find meals that fit your week.
Ingredients and menu variety
Many Canadians look at ingredient quality and menu variety when choosing the best meal kit services for their families. Here’s how Fresh Prep and Goodfood stack up.
Ingredient quality and freshness
Fresh Prep and Goodfood take different approaches to ingredient sourcing.
Fresh Prep prepares meals locally in each province it serves rather than shipping from a central national facility. In their meal kits, 85% of ingredients are carefully sourced from local growers and businesses. Similarly, 95% of their Marketplace items are Canadian. Many of these products are sourced from within the province for shorter supply chains and fresher ingredients delivered to your door.
Goodfood sources its ingredients from over 36 Canadian suppliers. While this ensures freshness when shipping within busy urban centres, delivery timelines to smaller communities can affect ingredient quality. This has been reported in several online Goodfood reviews.
Recipe variety and dietary options
When it comes to weekly meals and menu flexibility, the two services take different approaches.
Fresh Prep offers 35+ chef-created meals across ready-to-cook and ready-to-eat formats. They also offer over 150 grocery items available to add to your order. The selection is curated rather than exhaustive, but the hybrid model is Fresh Prep’s real strength. This flexibility allows you to mix and match ready-to-eat meals, ready-to-cook kits, and general grocery shopping in your weekly meal planning.
Goodfood offers over 50 new recipes weekly, spanning family-friendly, vegetarian, and low-carb formats, plus 100+ add-on grocery items. Their “Clean15” lineup offers health-focused subscribers high-protein, low-carb meals ready in 15 minutes.
Sustainability and packaging
Sustainability has become an important consideration for Canadians evaluating meal kits. This is where the gap between these two services is most evident.
Packaging and waste
Fresh Prep’s Zero Waste Kit is one of the most robust zero-waste programs in the Canadian meal kit market. Meals arrive in reusable, BPA-free containers and an insulated cooler bag that customers swap with their delivery driver the following week. Each kit prevents approximately 19 grams of plastic from entering the waste stream, replacing the 10-15 single-use plastic bags that come in a standard meal kit box with other companies. In 2025, the program diverted over 22,851 kg of single-use plastic from landfills.
Goodfood uses mostly recyclable cardboard and single-use plastic bags. They offer a box pickup program and are working toward fully compostable or recyclable packaging, but generate more per-delivery packaging waste than Fresh Prep.
Explore the Fresh Prep Zero Waste Kit to learn more about how they’re reducing packaging waste.
Carbon footprint and B-Corp accountability
Beyond packaging, the two services take meaningfully different approaches to environmental accountability:
- Fresh Prep has earned B-Corp certification. To maintain this certification, the company must pass audited performance standards across environmental, social, and governance criteria. For example, the company reported that it offsets 352 metric tonnes of carbon annually through emissions-reduction programs.
- Goodfood offsets delivery emissions through partners like Bullfrog Power and has committed to more sustainable packaging over time.
Delivery and convenience
Another key comparison between meal prep services is whether they deliver to your area and how easy and convenient it is to receive your delivery.
Fresh Prep currently delivers in BC, AB, ON, and QC, using local teams with real-time SMS tracking. Through their Fresh Prep Market, customers can add grocery staples, fresh produce, and breakfast items to their weekly order. With over 150 grocery staples, it’s a practical way to reduce or replace your usual weekly grocery shopping trip.
Goodfood’s biggest advantage is reach. They deliver to more provinces, including rural and remote communities where Fresh Prep isn’t yet available. If you live outside BC, AB, ON, or QC, Goodfood is likely your only option.
How to pick the best meal kit service for you
Both services cater to Canadians who want to simplify home cooking and meal planning, but your choice of meal kit service comes down to a few key priorities.
Fresh Prep is the stronger choice if you:
- Live in BC, AB, ON, or QC and want carefully sourced, regionally prepared meals
- Want a packaging system that reduces single-use plastic
- Need the flexibility of ready-to-cook and fresh ready-to-eat meals in one subscription
- Value transparent, predictable weekly pricing with flexibility to change, pause, and cancel your subscription
Goodfood makes more sense if you:
- Live outside Fresh Prep’s delivery areas
- Want the widest recipe variety or a dedicated low-carb meal plan
- Are you cooking for a larger family and want the lowest per-serving sticker price
Ready to choose?
Both services make weeknight home cooking easier than going it alone. They provide your family with a variety of meal options to save you time and money on your weekly grocery shop and dinner prep.
If you’re also comparing other options, check out our Fresh Prep vs. HelloFresh comparison.
Frequently asked questions
Here are the questions Canadians often ask when searching for the best meal kit delivery services for their families.
Is Fresh Prep or Goodfood cheaper?
Goodfood’s base price per serving is slightly lower, but delivery fees close the gap, especially for smaller households or rural customers. For those who want to know exactly what they’ll spend on food each week, Fresh Prep’s pricing structure is more predictable.
How does Fresh Prep’s packaging compare to Goodfood’s?
Fresh Prep’s Zero Waste Kit diverted over 22,851 kg of single-use plastic in 2025, and the company holds B-Corp certification. Goodfood uses recyclable single-use packaging and offsets delivery emissions through Bullfrog Power, but hasn’t built a closed-loop container model.
Are Fresh Prep’s ready-to-eat meals frozen?
No. Fresh Prep’s ready-to-eat meals are prepared fresh, not frozen.
Does Goodfood deliver everywhere in Canada?
Goodfood delivers to a broader service area (British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, and the Maritimes) than Fresh Prep (British Columbia, Alberta, Ontario, and Quebec).